For small-scale projects that are limited in scope, budget, or working on a start-up/non-profit basis. For example, free independent games (Steam early access, itch.io, game jams, mods, etc.) or Washington DC/Maryland/Virginia based non-profit organizations seeking voiceover services on a one-off basis.

Get in touch with Andre for more information on package/retainer services!

That’s a great question, and the answer depends on more information from you! Many factors influence rates, like where the project will be shown, how many people will see it and for how long it will be in use. Another way to think about this is: eyeballs and shelf life. How many viewers are there and for how long?

Some commercials are broadcast on TV, others are shown digitally. Advertising markets can be local, regional or national. Runs can be for a month, six months, or a year or two. Do you want the right to renew the license for usage at the end of the term? Put it in print!

Is this a paid placement campaign for Facebook, Instagram, or Twitter, or will it be for a pre-roll ad on YouTube, or streaming sites like Netflix or Amazon? Is this for terrestrial radio or streaming radio like Apple Music or Spotify?

Other projects, like explainer videos, or long-form narration (not for broadcast), which are considered unpaid media, are typically based on length of usage, length and complexity of the script.

Technical scripts and medical scripts with complicated language and terminology command higher prices in the market because of the expertise required and extra work involved in preparation and research to deliver the best narration possible.

A valuable rate guide, published by the Global Voice Acting Academy (GVAA), will give you an idea of average union and non-union rates across the US.

Andre understands the needs of each voiceover project are unique and not all budgets are created equal. He is sensitive to his client’s fiscal parameters and delivers projects on time and on budget.

To review, factors that make up a voiceover budget are:

• The length of the content: runtime or word count
• Number of spots or videos
• Market size or placement: Broadcast (Radio/TV) or Non-Broadcast
• Duration of the campaign: Number of weeks and in what market(s)
• Exclusivity (if applicable)

Have questions? Andre’s job is to make this process easy! A quick chat can get you both on the same page.